Senior SEM Manager (m,f) German
DUTIES AND RESPONSIBILITIES:
Develop and implement effective long- and short-term paid search
strategies with excellent ROAS
Handle PPC budgets as well as reinforce platform accounts and key client
Identifying, investigating and resolving day to day campaign performance issues and opportunities including writing and testing ad copy, adjusting bids, expanding keywords and optimising landing pages
Manage web and mobile campaigns across a number of search platforms, such as Google Ads and Apple Search Ads
Monitor daily, weekly & monthly KPIs to spot opportunities for improvement or more efficient spendings
Make reports of KPIs to management on a regular basis via various dashboards
Prevent and minimise risk of click fraud and irrelevant spendings
Keep up to date with PPC/SEM trends and techniques and applying them where and when necessary.
Native/fluent in German (both oral and written). Fluent in English
Degree in Marketing, Digital Media or any other related field, with Google Ads certification
Minimum of 3 years‘ working experience as a Digital Marketing Specialist focused on SEM/SEA
Previous experience with multiple platforms such as AdWords, Apple Search Ads, Bing is essential
Ability to handle confidently large amounts of data to translate them into comprehensible or visual reports
Expertise of developing and managing paid search dashboards to optimise spendings
Previous experience working with mobile applications
Agile, proactive and open-minded personality
Full working proficiency of Google Analytics or similar tools
Excellent communication and presentation delivery skills as well as strong analytical & numeracy competencies.
Excellent remuneration package based on experience, skills and performance
Fully remote & equipment provided
25 working days‘ annual leave
Comprehensive medical insurance
Be part of a dynamic and creative team with positive and friendly atmosphere
Guidance and tools to reach your full potential.
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