Head of Search Engine Marketing (m, w, d) : English
DUTIES AND RESPONSIBILITIES:
Develop and implement effective long- and short-term paid search
strategies with excellent ROAS
Handle PPC budgets as well as reinforce platform accounts & key client
relationships
Conduct and improve multiple PPC campaigns simultaneously
Manage web and mobile campaigns across a number of search platforms, such as Google Ads and Apple Search Ads
Use keyword and audience research to better target selected groups
Oversee and revise campaign budgets as well as adapt bids to obtain better ROAS
Monitor daily, weekly & monthly KPIs to spot opportunities for improvement or
more efficient spendings
Make reports of KPIs to management on a regular basis via various dashboards
Create engaging, clear, and concise copy for campaigns
Prevent and minimise risk of click fraud & irrelevant spendings
Keep up to date with PPC/SEM trends and techniques & applying them where and when necessary.
REQUIREMENTS:
German as a mother tongue & fluency in English, both oral and written
Degree in Marketing, Digital Media or any other related field, with Google Ads
certification
3 years of working experience as a PPC Manager or Digital Marketing Specialist focused on SEM
Previous experience with multiple platforms such as AdWords, Apple Search Ads, Bing is essential
Specialised on ROI/ROAS
Demonstrated team leading or managerial experience with management of remote teams
Ability to handle confidently large amounts of data to translate them into comprehensible or visual reports
Expertise of developing and managing paid search dashboards to optimise spendings
Previous experience working with mobile applications
Agile, proactive and open-minded personality
Full working proficiency of Google Analytics or similar tools
Excellent communication and presentation delivery skills as well as analytical & numeracy competencies
BENEFITS:
Excellent remuneration package based on experience, skills and performance
Fully remote & equipment provided
Comprehensive medical insurance
Be part of a dynamic and creative team with positive and friendly atmosphere
Guidance and tools to reach your full potential.
